Tuesday, December 31, 2019

Essay about Behavior - 1190 Words

Behavior- Behave, it its root form, means to contain or to have. In the reflective sense, it means ‘to have bear oneself’. To use the word behave in common conversation, it is understood as to ‘behave well’. As for the phrase ‘to behave badly’, it is understood immediately. Behavior is looked at in society as the way a person presents him or herself in a given situation. It is also related to the specialized sense of manners. Use of the noun to refer to public conduct or, in a moral sense, to a general range of activities is still quite common. But the term is also used in relation to plants, lower organisms and animals to describe the apparent activity of the whole organism. One particular meaning followed from the extension of the†¦show more content†¦Different stages of bourgeois society led to different stages of the capitalist mode of economic production. It is often difficult to separate the meaning of bourgeois from the meaning used to describe historically distinct periods and phrases of social and cultural development. The bourgeois ideology of settled independent citizens is clearly not the same as the bourgeois ideology of the highly mobile agents of a para-national corporation. There are also some problems between bourgeois and capitalist, which are often used interchangeably but which are primarily distinguishable as social and economic terms. There can be difficulties of usage, associated with some of the most intense controversies of analysis, when the same word is used for the whole society in which one class is dominate and for a specific class within that whole society. Bureaucracy- Definition- the word Bureaucracy originated in English in the middle of the 1900’s. The word bureau had its meaning of a writing desk with drawers. The American use of Bureaucracy has become more common, especially with references to foreign branches. As the word bureaucracy evolved, many different meanings have been taken to affect. The increasing scale of commercial organization, with a corresponding increase in government intervention and legal controls, and with the increasing importance of organized and professional central government, produced the political facts to which the new term pointed. InShow MoreRelatedQuestions On Behavior And Behavior889 Words   |  4 Pageson the east side of Anchorage. The observation was focused on the whole class with a focus on a specific child when misbehavior occurs. The classroom has twenty-three students. Only one student has a personal behavior scale chart that is sent home to the parents about his classroom behavior. The scale chart is a 1-5 scale categorized in math, reading, writing, transition, specials, and intervention time. For whole class, there is a reminder consequence for misbehaviors. The student gets 2 remindersRead MoreAbnormal Behavior And Aberrant Behavior1292 Words   |  6 PagesWhile no commonly recognized definition of the term ‘abnormality’ exists to examine the observations described below, most descriptions of aberrant behavior share some common aspects, namely, deviance, dysfunction, danger and distress (â€Å"four Ds†). In other words, mental aberration patterns are usually deviant (atypi cal, out of the ordinary, radical, possibly even strange), distressing (distasteful and disturbing to the individual), potentially dangerous, and dysfunctional (hampering the individual’sRead MoreAnimal behavior1887 Words   |  8 Pagesthe opportunity of interviewing Dr. Katherine Leighty, an Animal Behaviorist. She is the Science Operations Manager over Walt Disneys Animal Kingdom in Orlando Florida. Dr. Leighty has a Ph.D in Psychology with sub-fields in Neuro-Science and Behavior Science. Some of the questions I presented to Dr. Leighty are as follows, with her giving additional information about her position. What exactly are your job duties What made you want to become an Animal Behaviorist What skills are neededRead MoreOrganizational Behavior : Organization Behavior2093 Words   |  9 PagesIntroduction Organization behavior is the study and application of information regarding how an individual or group of people within an organization behaves. According to John Schermerhorn author of the book Organizational Behavior Twelfth Edition, organizational behavior is the key characteristic used to maintain and enhance interaction levels amongst employees within a company (Schermerhorn, 2011). There are additional characteristics such as leadership, openness to confer in relation to issuesRead MoreBehavior Management Strategies 1085 Words   |  5 Pages1.Different schools of thought provide perspectives on behavior and behavior management. Chapter 1, Basic Concepts of Behavior and Behavior Management, presented an overview of behavioral, psychological, and sociological approaches to behavior management. Compare two of these approaches and explain how their perspectives are similar or different with regard to behavior, behavior problems, discipline, attitude, responsibility, and conseque nces. This candidate believes that the behavioral approachRead MoreEssay Organizational Behavior1057 Words   |  5 PagesOrganizational Behavior Organizational behavior: Organizational behavior refers to the attitudes and behavior of the individuals in the organization. Organizational behavior is a inter-disciplinary field of study that draws from many of the behavioral sciences. The goal of organizational behavior is to apply the concepts from the other behavioral sciences to pressing problems that management may be facing, as well as applying organizational behavior to the administrative theory and practicesRead MoreCrime Is A Learned Behavior843 Words   |  4 Pagesawareness of how we allow outside influences determine our behavior in a given situation. Criminologists have determined that what we see others do, how much we may fear reprimands, and how we are classified in the social environment will have a reflection of how we conduct ourselves on an everyday basis. For example, a child who is allowed to slap or hit another child without any reprisal while their parent, may perceive this as normal behavior and will grow up thinking that they h ave the right toRead MorePerception Of Behavior And Misbehavior846 Words   |  4 Pages When we talk about behavior in early childhood education; we have to learn or define the concept of mistaken behavior and misbehavior. Misbehavior is the conventional term applied to conflicts that the child is involved in, resulting in consequences that often include punishment and the internalization of a negative label such as ‘naughty†. One example of misbehavior is when the child do something wrong and the teacher put a label to the child like â€Å"you are a bad boy† and the child felt reallyRead MorePsychology of Human Behavior800 Words   |  4 PagesPsychology of Human Behavior ROUGH DRAFT Everybody responds and behaves differently to events based on their own personalities. Some people are morning people, god knows why, but they are. Whereas other people like to stay up later because they get more done at night. That behavior is one that is programed to you from birth. If you don’t like mornings, you cannot make yourself like mornings, it’s not going to happen. But other behaviors are learned, based on our upbringing and environment. OurRead MoreBehavior of the Student1605 Words   |  7 Pagesindividual, the scope and limitations, and the definition of important terms used in the study. Introduction The study of human behavior is  absolutely essential for anyone to cultivate positive relations with others and avoid unnecessary conflict. The study of human behavior needs to be part of any educational curriculum program. The study of human behavior helps one to understand that it’s part of our human nature to make mistakes, that good intentions lead to mishaps and that stuff happens

Sunday, December 22, 2019

Environmental Inequality Essay examples - 1747 Words

In August of 2005, Hurricane Katrina vigorously tore apart the U.S. Gulf Coast Region killing at least 1500 people, ranking at the third deadliest hurricane in United States history. Author of Survival and Death in New Orleans, Patrick Sharkey (2007), looked specifically at data on New Orleans residents that perished during Katrina in an attempt to look at the communities that were most affected by this unfortunate disaster. The storm took the largest toll on the elderly population and by African Americans, who he argued were overrepresented in comparison to whites. The toll was not only physical but mentally damaging as well, due to the overwhelming amount of loss to their homes, family members, pets, and childhood neighborhoods in which†¦show more content†¦In contrary, Sharkey acknowledges that the Knight Ridder Newspaper published a report that found that Blacks represented only a small majority of those who had passed away from Katrina despite the fact that they make up a large majority of the population that was affected the most. (Sharkey 2007) Therefore data used in Sharkey’s analysis uses descriptions of people and the communities that were directly affected by Katrina as a basis for sociological understand of survival and deaths caused by the storm. His findings concluded that, the storm hit New Orleans’s black communities hardest and found that African Americans were disproportionately likely to die in Katrina and were more likely to remain missing. (Sharkey 2007) This is also known as â€Å"geography of risk† (Sharkey 2007) as social characteristics are imbalanced and the fact that low income could have made it more difficult to evacuate the city, especially for those without cars or who were unable to get transportation. The government’s lack of organization created extra chaos for those with vehicles as they tried to flee their homes. Since it was decided last minute that the city needed to be evacuated, citize ns flooding the streets in a panic for survival. Despite the media reports of racism in mostly white areas of Louisiana, Freudenburg et al. (2009) notes that hundreds of whiteShow MoreRelatedHuman Inequality And Environmental Pollution1928 Words   |  8 Pagesbiting inequality and massive concerns of environmental dilapidation. Biting human inequality and Environmental pollution has been for long time and continues to be a serious problem in China. These two closely tied problems are evident mostly in education, health, economic situations, politics and the Chinese labor which is more of Modern Slavery (Chen, 2005). Putting these to context, the themes most relating to these Chinese contemporary issues are those of human and environment and inequality. ConsequentlyRead MoreEnvironmental Inequalities Of The Urban Environment William F Aburel Summary1640 Words   |  7 Pages Page 1 2/2010 1 Debates on environmental inequalities Another approach to the urban environment William F Aburel Summary: Unlike other countries, the issue of environmental inequalities, although present in the official speeches, France suffers from a lack of political ambition. The idea defended here is that the design Historical (technical-normative) institutional environment, so the observation mechanisms and action historically constituted by administrations, hinders the emergence of this issueRead MoreEnvironmental Inequality And Environmental Environment2290 Words   |  10 PagesEnvironment Inequality and Environmental Justice and Environmental Racism Environmental Justice are the two examples of how environment and community are connected in our text. Environmental injustice and environment pollution is unevenly distributed due to ethnic groups, low-income normally people of color. In 1995 over 40 million Americans were served lead in their drinking water exceeding the regulation limit. Environmental inequality is the unequal laws, regulations and polices and environmental racismRead MoreInequality in the Classroom Essay759 Words   |  4 PagesThe issue of inequality seems to be evident in our classrooms nowadays. It is said that although everyone, regardless of race or religion, have been given equal oppurtunities, the outcome is still imbalanced. Researchers say that this could be due to either biological destiny (/innate intelligence superiority) or cultural depravation (/cultural superiority). This essay will reflect my views on innate intelligence and cultural superiority in explaining group differences as well as other explanationRead MoreSimilarities And Differences Between China And Australia1236 Words   |  5 PagesSimilarities and Differences between China and Australia’s Economies Introduction The Chinese and Australia economies have many similarities and differences, including the size of the economies, growth rates, unemployment, inequality, standard of living, environmental issues and the roles the different governments have in influencing and modifying these factors of the economy. Size of Economy The GDP is the total market value of goods and services in an economy over a period of time. China’s GDPRead MoreThe Incompatibility Between Economic Sustainability And Ecological Sustainability1714 Words   |  7 Pagessustainability and ecological sustainability is a contentious issue, specifically within the area of politics, technology, society, financial economies and environmental issues. When discussing such a matter the terms, sustainability, economic sustainability and ecological sustainability should be defined. Sustainability: the equality of environmental, social and economic necessities between today’s generation and tomorrow’s generation. Economic Sustainability: the employment of various strategies toRead MoreThe Ghetto Of A Caste System1630 Words   |  7 Pagesa sense of privilege that can last for generations. For example, the name Kennedy is an asset because the name can open so many opportunities for a Kennedy even if they are not worthy of the opportunity. One of the biggest inequalities in the inner city is property inequality. People in the inner city cannot afford to own any property of their own and if they manage to own a home their mortgage loan is higher than their white counterpart due to â€Å"predatory lending practices in the United States†.Read MoreSocial, Economic And Environmental Characteristics For Entrepreneurship1170 Words   |  5 PagesThis paper will explore the social, economic and environmental characteristics for entrepreneurship in the Olusosun rubbish dump as depicted in the movie welcome to Lagos. (LINES OF EXPLORATION) Nigeria faces vast inequality with a gini coefficient standing at 48. 8 (United Nations Development Programme, 2013). Lagos is home to the largest slum in the country, which is Ajungle. Nearly thirty kilometers away from the cities largest slum is a landfill where nearly 1000 people live and workRead MoreSo Much Inequality in Our World1677 Words   |  7 PagesGlobal Inequality Most likely every single person in the world is going though an inequality and suffering from it in the society that we are living in such as racial inequality, gender inequality, income inequality, global inequality, and etc. Even though there are more people today joining organizations or associations to stop inequality than before, social inequality is keep growing. We need to think about why inequality is keep growing and not getting batter as the time goes. Growing inequalityRead MoreCapitalism And The Need For Rebellion And Protest1731 Words   |  7 Pagescan be seen in the greater social and economic inequalities, exploitation of the periphery, environmental destruction, and the spread of disease. These components breed rebellion and protest are still edemic. The culture of capitalism has created problems and for the majority of the problems turns a blind eye, despite the rebellions and protests. The current road we are on can not last. The inequalities are continuing to gr ow, we have mass environmental destruction, over-consumption, and the spread

Saturday, December 14, 2019

Bmw Films Free Essays

Decision Problem The primary issue faced by Jim McDowell is what to do for his next marketing campaign. He will need to decide what direction BMW will take in order to stay current in the target market and position the brand as the leader in the luxury car industry. A sub issue that Jim is facing is that in order for BMW to stand out compare to the competition, it must be at the forefront of the marketing trend. We will write a custom essay sample on Bmw Films or any similar topic only for you Order Now There is always pressure on innovative marketing campaigns as a bad campaign can lead to severe damage in the company image and reputation. Decision Alternatives There are a number of alternatives that Jim faces when deciding in what direction to move with the BMW marketing campaign. Develop more short films and build a big series out of it. Develop a full length movie for the theatres Do nothing to the existing campaign and move on to develop a new campaign To continue to use the existing BMW films plus developing a new campaign Creating new films on the heels of the original films plus developing a new campaign Develop a full length movie plus developing a new campaign In order to decide the best alternative it is important to look at some key decision criteria. In this case the important factors would be: delivery time, risk, cost, competitive advantage, ease of implementation. Analysis of Industry In the luxury car segment, BMW and Mercedes have stand strong against the strong competition from Japan like Acura, Lexus, Infiniti. In year 2001, BMW is second best luxury car seller, just behind Lexus amount the other ten major luxury brands. However, BMW only ranked 8th in media expenditures, which again proved the great success on their innovative campaign. In terms of customer loyalty, luxury brand customers do tend to stay among the top brands and are very loyal. There are always customers who switch from BMW to Mercedes or the other way around. Since BMW has the competitive advantage of a younger clientele, it is very important for BMW to create marketing campaign to young adult so they can look forward to own a BMW when they can afford one. Analysis of Company Evaluation of Alternatives Alternative #1, 2, and 3 should only be considered as a short term alternative that can achieve quick beneficial results with no long term prospects because all the alternatives evolve around the same film concept, which eventually will wear out and target audience will not be interested in it anymore. Alternative #4 takes into account with BMW’s long term goal, to be the leader in the industry with innovative campaigns. However, developing a new concept takes time and research before implementation, therefore some immediate alternatives needs to be done before the new campaign kicks in. Alternative #5, 6, or 7 will achieve that goal. Alternative #5 Introduce the BMW films to new markets that may have missed the online films during the campaign period will enable BMW to entice an entirely new segment. By showing the films throughother mediums, BMW will be able to reach a wider audience plus raising the brand awareness. Since this campaign is so successful and unique, BMW can also produce DVD and make itas a collectible item. This alternative is easy to implement, low cost to run, low risk as the campaign is already running with huge success with good reputation. However, other companies may copy the idea and there is a chance that BMW will lose its competitive advantage as the films are getting overly exposed to the original audiences that BMW targeted during the initial campaign period. Therefore, developing another campaign while this is running is necessary in order to achieve BMW’s long term marketing goal. Alternative #6 The other option would be to follow up with another series of films on the heels of the original films. BMW would want to keep the number of films low to try and blend them into the successful original films and not to market them as another series of short films. This alternative will require some time to prepare, and the cost will be much higher in comparison to Alternative #5, which will make it harder as BMW will need more resources in creating a new campaign at the same time. It is easy to implement as all the ground works are in place from the previous films. However, this alternative will have a higher risk than other options due to the high anticipation of BMW to produce high quality films. If any of the film receives negative feedbacks, BMW will risk losing out on the campaign inwhole, plus the reputation of the series. BMW will still keep its competitive advantage with this alternative as they are still the one who leads the marketing trend. Alternative #7 Creating a full length movie can be the next big campaignfor BMW. It is a new approach and will make the brand stand out of all others. The target audience is also much wider in comparison to the initial campaign. It will take a long time to implement, and not as easy as short films because a full length film is more complicated in terms of plot and production. The cost will also go veryhigh that may use up all of BMW’s resources in marketing. It is a two sided sword because if BMW is not placed enough in the film there is no difference in doing product placement in the James Bond movie series; meanwhile if BMW is overly exposed in the film it may create negative feedbacks as it will look like an hour long commercial. The interest level of audience will also be much lower in watching a long commercial than a short film. Decision Criteria Chart Here is the chart for the best 3 alternatives: (X? low score, XXX? high score) Recommendation Based on the analysis above it is evident that the appropriate course of action is to utilize the existing movies in the short term while developing a new full scale marketing plan in the background. By utilizing the existing films BMW will be able to quickly get to market films that they have already completed. They will ride the coat tails of the internet marketing, however by introducing the films to another target markets, BMW will hopefully build on the impact created by the original films. There is relatively low risk to this model because BMW has already invested in the films and by using different mediums to convey their message it is likely that an entirely new market segment will appreciate the films as the original audience did. Although the potential payback may not as great as some off the wall innovative idea, the concept behind releasing the films to a different audience should allow more time and resources to develop another new campaign. If there are enough resources, BMW can also consider creating 1 or 2 more films to avoid losing the competitive advantage toward the target audience. How to cite Bmw Films, Papers Bmw Films Free Essays Case Study BMW Films Decision Problem and Issues Statement With the great sales performance and strong brand awareness in U. S. market, BMW has decided to launch a non-traditional advertising campaign via producing s series short films and publishing in BMW’s website, in order to create brand excitement and enhance brand equity thus further strength brand loyalty. We will write a custom essay sample on Bmw Films or any similar topic only for you Order Now The BMW Films marketing campaign turned out to be very successful via generated huge media exposure and receive positive feedback from all website visitors. BMW now needs to make a decision on whether to continue to build on BMW film idea or start looking for new ideas for the next campaign. In addition, BMW faces a variety of sub issues that stem from the major issue: †¢ Strengthen brand image – always focus on strengthening the luxury image of the brand and not lose lead in the luxury market †¢ Stay ahead of the competition – ensure that new marketing ideas are innovative, stylish that provides BMW with a competitive advantage Define the target market for each product line – differentiate each BMW product which caters to different specific target groups in order to further increase the sales volume and market share. Decision Alternatives 1. â€Å"Milk† the existing film campaign – use the existing 5 films to strengthen brand image by focusing on reaching a wider audience 2. Develop more short films – Develop more short films to compliment the originals and continue to build up the mom entum and awareness. 3. Feature film – Develop a feature length movie for theatre audience to further enhance the emotional connection with BMW . Do nothing – move on to a new marketing initiative Decision Criteria The criteria that are important to the alternative analysis are: †¢ Easy to implement †¢ Improvement of luxurious brand image †¢ exposure to all audience especially potential buyers and car lovers †¢ brand recognition as the luxury and quality car maker †¢ Monetary and time investment †¢ Innovative non-traditional idea for communication campaigns Industry Analysis Success in the luxury car industry is characterized by the strength and quality of the product, differentiation of target customer group and uniqueness in brand communication. The luxury car market is a highly competitive market consisting of numerous brands each with a variety of models. Elegance, performance, technology and driving experience are all critical factors in the manufacturer’s success. The threat of brand substitution is high, with each manufacturer offering competitive products positioned for specific market segments, whilst Supplier power in the industry is low as there are many suppliers competing for the luxury manufacturers business. Company Analysis With BMW quality of cars and their previous marketing campaigns, BMW is well positioned to compete in the luxury car market. The company is building a strong product lineup, with additional models added to the core product segments. Through key position in performance they have improved brand loyalty and continue their focus on the â€Å"ultimate driving machine† campaign. This focus has now been expanded to position BMW as â€Å"the most exciting luxury car. † To ensure the company is focusing and satisfying on the customers’ needs, BMW has conducted extensive market research and has worked hard to make the vehicles appeal to the North American market with a wide range of products for a variety of segments and stand out amongst the competition. However, a limited marketing budget makes it difficult for BMW to effectively market to each one of these segments. BMW believes that â€Å"the future belongs to the nimble. † which is central to the cars and the marketing efforts. BMW’s mission is to be the first to figure out what the â€Å"next big thing† in marketing is going to be. Evaluation of Alternatives 1. â€Å"Milk it† – in this situation BMW would use the existing short films and try to expand them to a wider audience. This would be easy for BMW to implement as the films have already been produced. Films could be distributed to existing customers on DVD, or could be shown in theatre as a movie trailer. This option would expose to a wider audience and would promote BMW to more people, it would also reach audience who are used to the traditional TV channel or DVD viewers only, and would continue the success and awareness of the original release. 2. Develop more short films – This alternative would be expensive yet easier to implement because BMW has previous experience and resources in working with short films as a marketing tool and it may continue to build up the awareness. However, some competitors might try to copy this idea so this would not be innovative or stunning anymore. Over time, these films would lose their effectiveness as a marketing medium. Moreover, it will require substantial investment (15 million) which could be used in a different way to improve sales revenue. 3. Feature film – This alternative is one the boldest idea of being the first to market with new marketing initiatives. This is also the hardest alternatives for BMW to implement because of a huge amount of time and money associated with producing a feature film, and BMW has no experience with such an endeavor, although a feature film could strengthen the image as a market leader in the industry. 4. Do nothing, move on – This option is the easiest to implement as there is no immediate action required by BMW. The risk associated with this alternative is that a new idea may not materialize and the competition may be the first to act with new, powerful and more acknowledgeable marketing initiatives. The do nothing strategy is not consistent with BMW marketing strategy, and does nothing to strengthen the brand image or improve market share. Recommendation The recommended course of action for BMW is to â€Å"milk it† (See Appendix 1). BMW should stop creating more films and use their limited budget towards other more innovative ideas to really promote each individual model that they are planning to launch. As can be seen from Appendix 2, except Lincoln, BMW spent the least money per sold unit car among 10 competitors. BMW could consider to slightly increasing the marketing fund but spent in a different and smart way. Besides distributing films to existing customers on DVD and showing in theatre as movie trailer, we would highly encourage BMW to use their marketing budget: 1. To create internal customer appreciation support, such as having appreciation events, inviting their clients to ‘pre-launch† shows, encourage their current customers to share their BMW experience with their friends and families and reward them not with money, but with â€Å"recognition and appreciations†, which would truly make BMW a proud to be own vehicle. . To come up with more staff incentive with their marketing budget because their sales forces are the ones who market their products daily. 3. To participate and to create more kinds of award for their different lines, and add on product features to be promoted over and over again for their target and potential audience to understand what makes a BMW sta nd out more, how is it more innovative and to satisfy a customer’s need on other media channels. 4. To consider â€Å"product placement† in the movie(instead of producing a BMW movie), only if budget allows. Appendix -1 Alternative assessment form for BMW |Easy to implement |Improve brand image|Exposure to reach |Brand recognition |Monetary and time |Innovation on |Total | | | | |more people | |investment |non-traditional idea | | |Alternative 1 â€Å"Milk it†|3. 0 |2. 5 |3. 0 |2. 5 |0 |1. 0 |12. 0 | |Alternative 2 â€Å" |1. 5 |3. 0 |2. |3. 0 |-1. 0 |1. 0 |10. 0 | |Develop more short | | | | | | | | |film† | | | | | | | | |Alternative 3 â€Å"feature|0 |3. 0 |3. 0 |2. 0 |-3. 0 |2. 0 |7. | |film† | | | | | | | | |Alternative 4 â€Å"Do |3. 0 |2. 0 |1. 0 |1. 0 |0 |1. 0 |8. 0 | |nothing† | | | | | | | | Appendix -2 BMW’s competitor media spending/unit car (2001) [pic] How to cite Bmw Films, Papers

Friday, December 6, 2019

Non traditional threat to US free essay sample

In my opinion the most pertinent Non-traditional threat to the US is the economy. It is the single most important, globalized, and un-accounted for problem in the US. The current problem is so bad that the US economy is days away from a (partial) default. This would be the first default since possibly the 1700s at the founding of the nation. The problem with this is the US green back is the reserve currency of the world (all or most investments are made in US dollars). If the US defaults it will cause a ripple effect that will make the 2008 global financial crisis look small in comparison to the lobal catastrophe that will occur. The reason most investments are in US dollars is because dollars have historically been the most stable currency in the modern age. The US defaulting on its debts has both internal and external effects. The total of US government debt is over $ 16. We will write a custom essay sample on Non traditional threat to US or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 9 trillion. (US Debt Clock) Of that debt, $ 4. 8 trillion is owned by governmental agencies. This includes agencies such as the social security (holds over $2. 5 trillion dollars). Of the public debt, foreign investors own $5. 7 trillion. Keep in mind this is Just the actual government debt; effects of a default would be uch bigger. The US reached its debt ceiling in 2012. The US constitution 14th Amendment, Section 4 directly forbids the government from defaulting on its debt. Thus to cope with the debt ceiling being reached the government has been taking extraordinary measures in order to pay their debts (for instance suspending investments on individual pension funds). When these measures are exhausted, the government will not bring on a global economic collapse as they default on all their bonds. They will Just be forced to balance the economy to match their spending with their collected revenue. This is a very different issue (still with its problems) to a full default. What is important is that a full default is likely to not happen. The brinksmanship between the rogue Republicans and the government would only threaten a technical default on the shortest-dated US government bonds, because their shorter lives mean their maturity date is nearer than the rest of the governments safe assets. The problem here, as ever, is not whether the federal government is able to repay the principle from these bonds, but the short-term methods used to make these repayments. The US treasury would still be seen as a safe investment, albeit in more economically uncertain times, and thus bonds would probably rise in price believe it or not, the US government 10-year bond decreased in price after news that the media reported a default was unlikely. Though we are quick to forget, there have been 17 government shutdowns between 1976-1996 and the debt ceiling is raised almost every year a full default never happens. This brinksmanship is historically common, and it is the media and politicians that fuel the political fire by indicating that this is the year where it will default.